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×By The Workhere New Zealand Team | 14th of June 2018
With New Zealand in the grip of a trades skill shortage, employers, recruiters and industry bodies are trying out new approaches to attract workers.
Energy and environmental infrastructure specialist Delta, a subsidiary of Dunedin City Council, has launched a campaign to lure overseas talent to the deep south.
“There’s a big skill shortage in our industry - in the electricity industry as a whole and electrical distribution in particular,” says Amelia Currier, Delta’s marketing and communications advisor.
“It’s such a small market in New Zealand that we end up taking staff from other companies, so we had the idea – why don’t we put ourselves on the world stage and try to attract people from overseas?”
Delta worked with recruitment marketing agency HainesAttract to develop a campaign to highlight the fact that its employees largely work outside, in the heart of the South Island’s world-renowned natural landscape.
The result was “The World’s Best Office”, a website featuring videos of Delta employees - the likes of line mechanics, cable jointers, electricians, arborists, gardeners and groundskeepers - doing their job against the backdrop of some pretty impressive scenery. In one video, CEO Mike Costelloe leads a tour of the company’s “office” - the great outdoors - by sailing into view on a zip-line, then receives a courier via kererū and catches a kayak “cab”.
Currer says the videos were filmed in Central Otago during a stretch of glorious late-summer weather.
“We’re fortunate enough to live in New Zealand and we operate throughout the South Island,” says Currer. “Our workers work outside every day - that’s a great part about working for Delta. You’re up a pole, cutting down trees...”
Another Kiwi company setting its sights on overseas talent is construction and engineering recruitment agency Rob Law Max, which has opened an office in London. The aim is both to lure UK-based New Zealanders and Australians back to the Antipodes as well as to tap into the UK market and attract those who might be keen to start a new life Down Under.
The agency’s Auckland regional manager Hamish McLean is heading to London next month to speak to a large group of Antipodeans about the skill shortage and what the options are back home.
"We're stepping up our efforts to attract top talent to New Zealand to help deliver the huge volume of work coming up in both infrastructure and construction," says McLean.
"Not only do we need to lure back our top New Zealand talent currently based in the UK, but also high-quality and experienced professionals from Europe who have expertise and experience on complex projects, which is where New Zealand projects are heading."
While Delta and Rob Law Max are looking abroad for talent, attracting young Kiwis to the trades is the focus of a new campaign from the BCITO (Building & Construction Training Organisation).
The “TradeUP” campaign aims to encourage more New Zealanders to sign up for apprenticeships by showing them that “anything is possible with a career in trades”.
In a series of videos that can be viewed on the TradeUP website, seven apprentices have five days to build the dream house of 8-year-old Xavier and his six-year-old sister Tui, following a design brief complete with turrets, a slide and a rock-climbing wall. The build showcased many of the 15 trades that BCITO offers including carpentry, brick and block laying and glass and glazing.
The project was led by Cody Webby, who recently completed his apprenticeship through BCITO.
“This isn’t your regular project, it tested the team’s skills to the limits - but they were up for the challenge and Tui and Xavier were stoked with the results,” says Webby.
The construction industry needs 50,000 workers over the next five years, and about half of those need to be trade qualified.
The BCITO has also launched a new digital platform, myBCITO, for use in schools. The aim is to engage both students and teachers and boost the currently very small numbers of school leavers who take up apprenticeships.
Read the full article here: Thinking outside the box to address the skill shortage
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